Head of AEO & SEO

Stripe · US Remote; Chicago, Atlanta, Canada · 2314 Performance Marketing · listed August 13, 2026

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The shape of it

Seniority
Manager
Experience asked
2–10 years
Where
On site
Requirements listed
8
Length
739 words

In the posting’s own words

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. The SEO & AEO function specifically drives organic discovery ensuring Stripe is found, cited, and recommended when developers, founders, and finance leaders are searching for or asking about payments, financial infrastructure, and related topics.

What it asks for · 8

  • 10+ years of experience in SEO, with at least 3 years leading a team and 2+ years at a senior/leadership level engaging with executives
  • Demonstrated expertise in both technical SEO and content strategy, with a track record of driving significant organic growth at scale
  • Deep understanding of how AI-powered search and answer engines work (LLM-based retrieval, citation behavior, entity recognition) and a clear point of view on how to optimize for them
  • Ability to drive improvements across multiple levers: content, website architecture, product surfaces, structured data, measurement, and cross-functional influence
  • Strong analytical foundation: comfortable with data, attribution challenges, and building measurement frameworks that quantify the business impact of organic channels
  • Proven ability to communicate complex technical concepts to executive audiences and build strategic alignment around organic growth investment
  • Experience working cross-functionally with engineering, product, content, and data science teams to implement SEO/AEO improvements at scale
  • Track record of building, developing, and retaining high-performing teams

Also a plus

  • Experience with developer-focused or technical B2B products where documentation, API references, and technical content are significant organic surfaces
  • Background in international SEO strategy, including managing organic growth across multiple markets and languages
  • Experience building programmatic or product-led SEO at scale (e.g., template pages, user-generated content, dynamic landing pages)
  • Demonstrated early-mover advantage in AEO evidence of monitoring, optimizing for, or measuring visibility in AI-generated answers
  • Comfort operating in a fast-paced, metrics-driven culture where you must build the case for investment through data and strategic narrative

What the job covers

  • Own the organic growth strategy end-to-end across SEO and AEO (Answer Engine Optimization), including technical optimizations, content strategy, on-site experience, and visibility in general purpose assistants (ChatGPT, Google AI Overviews, Gemini, Perplexity, etc.) and coding assistants (e.g. Claude, Codex, etc.)
  • Lead, develop, and retain a high-performing team of SEO and AEO specialists, fostering a culture of experimentation, operational excellence, and continuous learning
  • Drive measurable improvements in organic visibility, rankings, citations, traffic, signups, sales inbound and downstream activations across both AEO and SEO
  • Drive measurable improvements in how well AI tools are able to understand how Stripe’s products work and how to properly integrate them
  • Partner cross-functionally with product, engineering, content, growth, data science, and marketing to embed SEO/AEO best practices across Stripe's web properties, documentation, and product surfaces
  • Build and evolve the measurement framework for SEO and AEO: develop attribution models, define leading/lagging indicators, and quantify the revenue impact of organic channels
  • Own strategic roadmap for AEO: establish Stripe's point of view on how AI-generated answers reshape discovery, and position Stripe to win
  • Drive improvements across content quality, website architecture, and structured data to maximize discoverability
  • Represent organic growth performance and strategy across Stripe: translating complex technical SEO/AEO concepts into clear business impact narratives

Tools and skills named

Ways of working
  • Technical writing2×
  • Cross-functional
Data
  • Experimentation
Models & research
  • LLM
Product & design
  • Roadmap

Words the posting leans on

  • organic12×
  • content9×
  • growth9×
  • seo9×
  • aeo8×
  • product8×
  • data7×
  • drive6×
  • technical6×
  • answer5×
  • channels5×
  • experience5×
  • improvements5×
  • organic growth5×
  • strategy5×
  • build4×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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How this page was made

An automated read of a public job posting, fetched August 26, 2026 and last changed by Stripe on August 19, 2026. Every list above is pulled from the posting’s own sentences — nothing rewritten, nothing added, no judgment about the role or the company. Counts and seniority are read off the text by rule, so they can be wrong where the posting is unusual. The original is the only thing that binds. Openings close without warning; check the source before spending an evening on it.