Product Marketing Manager, Startup Segment
Stripe · San Francisco, Seattle, NYC, Chicago, Remote in the US, Toronto · 2317 Marketing - PMM · listed July 30, 2026
The shape of it
Seniority
Manager
Experience asked
7+ years
Where
Remote
Requirements listed
5
Length
437 words
In the posting’s own words
The Segment and Industry Product Marketing team drives growth across our priority customer segments and top industries. In this role, you will develop Stripe’s go-to-market strategy for the startup customer segment. You will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across Sales, Demand Generation, Field Marketing, and Communications to drive awareness, pipeline, and revenue across Stripe’s existing customer base and prospects.
What it asks for · 5
- 7+ years of marketing or product experience
- Excellent verbal and written communication skills, including experience translating technical features into benefits for technical audiences
- Experience using data and customer insights to identify opportunities and drive results
- Experience managing complex, interdependent, cross-functional projects
- Ability to learn technical concepts and explain them clearly to nontechnical audiences
Also a plus
- Experience working with or marketing to startup or venture communities
What the job covers
- Develop messaging and positioning for Stripe’s startup customer segment
- Create campaign-level content, user stories, and sales enablement assets
- Partner with Campaigns, Field Marketing, and Sales to develop the marketing strategy for startup customers
- Drive awareness, demand, and product adoption among startup customers and prospects
- Enable Sales teams to articulate the value of Stripe’s products and competitive solutions
Tools and skills named
Go to market
- Go-to-market3×
- Demand generation2×
Ways of working
- Cross-functional3×
Words the posting leans on
- product15×
- customer11×
- marketing11×
- startup7×
- sales6×
- develop5×
- experience5×
- product marketing5×
- segment5×
- demand4×
- requirements4×
- strategy4×
- campaigns3×
- cross-functional3×
- customer insights3×
- drive awareness3×
Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.
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