Lifecycle Marketing Manager, Capital
Stripe · Remote, US · 2315 Marketing - Marketing Operations · listed July 24, 2026
The shape of it
Seniority
Manager
Experience asked
3–7 years
Where
Remote
Requirements listed
6
Length
532 words
In the posting’s own words
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. This role is focused on driving growth for Stripe Capital.
What it asks for · 6
- 7+ years of work experience in a marketing role designing and launching multi-channel campaigns
- 5+ years of experience analyzing and taking action on the performance of marketing campaigns
- 5+ years of experience writing marketing briefs
- 3+ years of experience leveraging data, AI, and ML-driven techniques
- 3+ years of B2B marketing experience
- 3+ years of email marketing, direct mail, and push notification experience
Also a plus
- Experience with Marketo, Salesforce, and/or Salesloft
- Experience working in fintech on lending products
What the job covers
- Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. new user acquisition, product activation, revenue), and test into and scale new channels (direct mail, push notifications, etc)
- Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
- Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
Tools and skills named
Models & research
- Machine learning2×
Product & design
- User experience2×
Go to market
- Salesforce
Words the posting leans on
- marketing13×
- experience12×
- capital8×
- user7×
- campaigns6×
- growth6×
- product5×
- drive4×
- lifecycle4×
- requirements4×
- businesses3×
- channel3×
- data3×
- notifications3×
- revenue3×
- sales3×
Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.
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