Growth Marketing Manager, Greater China

Stripe · Singapore · 2314 Performance Marketing · listed July 29, 2026

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The shape of it

Seniority
Manager
Experience asked
5–7 years
Where
Not stated
Requirements listed
8
Length
706 words

In the posting’s own words

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments — from startups to the largest enterprises.

What it asks for · 8

  • 5+ years of digital marketing experience with significant hands-on experience running paid campaigns on China-native platforms (WeChat, Baidu, Douyin, Xiaohongshu, or similar)
  • High professional fluency in Mandarin Chinese and English — able to write ad copy, review creative, and communicate strategy in both languages
  • Deep knowledge of the China digital marketing ecosystem: platform mechanics, ad formats, targeting capabilities, content regulations, and user behavior patterns
  • Experience launching new channels from scratch — demonstrated ability to take a channel from 0 to 1, prove its value, and scale it
  • Strong analytical skills — ability to analyze campaign data, identify trends, and make data-driven optimization decisions
  • Experience in B2B marketing, SaaS, developer tools, fintech, or high-growth technology companies
  • Self-starter mentality — ability to drive strategic and tactical work forward with minimal oversight in a fast-moving environment
  • Excellent written communication skills — can write concise, clear updates for a global audience with varying levels of paid media expertise

Also a plus

  • 7+ years of digital marketing experience with deep China market specialization
  • Experience marketing to developers or technical audiences in China
  • Familiarity with China-specific analytics and attribution tools
  • Experience with web optimization, CRO, or landing page testing for Chinese audiences
  • Understanding of China's regulatory environment as it relates to digital advertising (PIPL, CAC content regulations, industry-specific ad restrictions)
  • Experience working in a global company with cross-timezone collaboration

What the job covers

  • Launch and scale paid media channels specific to the China market — including WeChat Ads, Baidu SEM, Douyin/Ocean Engine, Xiaohongshu, Zhihu, Bilibili, and programmatic platforms (e.g., Tencent Guangdiantong, ByteDance Pangolin)
  • Develop and execute a testing roadmap to prove channel viability: define hypotheses, run experiments, measure incrementality, and make go/no-go recommendations on scaling investment
  • Own web optimization and landing page localization for Chinese audiences — ensuring Stripe's web presence converts effectively for local users
  • Build measurement frameworks for China-specific channels, partnering with analytics to attribute performance through to signups, activations, and revenue
  • Manage campaign budgets, pacing, and performance reporting — communicating results clearly to stakeholders across time zones
  • Bring the skills and experience to unblock, set up and navigate media platforms and partnerships in the market.
  • Stay current on China's digital marketing landscape: platform algorithm changes, content regulations, privacy laws (PIPL), and emerging channels
  • Partner with regional marketing, sales, and product marketing to align paid media with broader China go-to-market strategy
  • Write concise performance updates and strategic recommendations for a global audience that ranges from paid media specialists to senior leadership

Tools and skills named

Go to market
  • Go-to-market
  • Partnerships
  • SaaS
Security & compliance
  • Regulatory2×
Ways of working
  • Testing2×
Product & design
  • Roadmap

Words the posting leans on

  • marketing14×
  • channels11×
  • china10×
  • experience9×
  • chinese6×
  • growth6×
  • paid media6×
  • platform6×
  • audiences5×
  • analytics4×
  • digital marketing4×
  • market4×
  • requirements4×
  • user4×
  • campaign3×
  • content regulations3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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How this page was made

An automated read of a public job posting, fetched August 24, 2026 and last changed by Stripe on August 18, 2026. Every list above is pulled from the posting’s own sentences — nothing rewritten, nothing added, no judgment about the role or the company. Counts and seniority are read off the text by rule, so they can be wrong where the posting is unusual. The original is the only thing that binds. Openings close without warning; check the source before spending an evening on it.