Product Marketing, Data Products

Stripe · US / Canada · 2317 Marketing - PMM · listed April 1, 2026

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The shape of it

Seniority

Senior

Experience asked

10+ years

Where

Not stated

Requirements listed

Length

579 words

In the posting’s own words

We are looking to hire a Product Marketing Manager to own go-to-market strategy and drive adoption for Stripe's data products — including Sigma, Data Pipeline, Database, and new products we’re incubating. As monetization grows more complex — from AI companies hyperscaling globally to enterprises integrating Stripe deeply into their operations — data has become a critical lever that helps businesses make better decisions.

What it asks for · 6

10+ years of product marketing experience, preferably in B2B tech.
A builder mentality with a strong bias to action. Comfortable with ambiguity, able to experiment and adapt at pace.
Excellent communication and presentation abilities, with a proven track record of distilling complex technical concepts into compelling narratives for executive and external audiences.
Exceptional cross-functional leadership and ability to influence across all levels and functions, from senior leadership to project teams.
High comfort toggling between strategy and execution — big picture to fine detail.
Proven ability to translate customer and market insights into differentiated positioning and measurable GTM programs.

Also a plus

Deep familiarity with the data analytics ecosystem — BI tools, cloud data warehouses, and analytics workflows — and a proven ability to market to the data analyst or analytics engineer buyer.
Experience marketing to technical audiences such as data engineers, analytics engineers, or developers.
Power user (and builder) of AI-powered tooling.

What the job covers

Be the expert on our data analytics buyers — understand how data analysts, analytics engineers, and BI practitioners evaluate and adopt tools, and translate those insights into product roadmap recommendations and GTM strategy.
Own positioning and messaging for Stripe's data products, building a clear and differentiated point of view in a competitive market.
Drive end-to-end go-to-market for data product launches — from defining the narrative and target audience to developing the assets and programs that drive adoption across sold and self-serve motions.
Partner with demand generation and campaigns to design and execute programs that reach the data analytics buyer and accelerate product adoption at scale.
Build sales enablement — develop the messaging frameworks, competitive battlecards, and assets that help sales teams clearly articulate the value of Stripe's data products.
Own competitive intelligence for the analytics and BI landscape, tracking competitors and turning that intelligence into differentiated positioning and sales tools.
Define program KPIs and maintain accountability to measurable business outcomes across the data products portfolio.

Tools and skills named

Go to market

Go-to-market6×
Demand generation2×
Partnerships

Product & design

Product strategy
Roadmap

Ways of working

Cross-functional2×

Data

Data pipelines

Words the posting leans on

product21×
data16×
analytics9×
data products5×
product marketing5×
strategy5×
adoption4×
buyer4×
competitive4×
data analytics4×
engineers4×
programs4×
sales4×
audiences3×
go-to-market3×
insights3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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