Senior Demand Generation Marketing Manager – Integrated Campaigns

The shape of it

In the posting’s own words

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What it asks for · 9

• 8+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc.
• 4-5 years running integrated campaigns: high-profile campaigns across multiple channels supporting major product and company initiatives
• Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions
• Proven track record tying campaigns to pipeline and revenue, with experience owning a budget and making trade-offs across channels, vendors, and regions
• Experience working with CRM and marketing automation (Salesforce, Hubspot, Marketo, etc.), ad platforms, and BI tools (PowerBI, Tableau, Metabase, etc.)
• Experience with next gen AI GTM technologies (Claude Code, Dust, Clay, Common Room, UserGems, etc.)
• Strong understanding of product-led growth (PLG) and sales-led motions, and how they work together
• Experience marketing to technical audiences (developers, DevOps/SRE, or security buyers)
• Proven use cases with AI workflows to improve marketing efficiency and outcomes

What the job covers

• Build and run integrated campaign plans for one or more products, owning to the annual plan, tiered campaign calendar, budget, and pipeline forecast
• Create, optimize, and analyze end to end integrated campaigns across paid, owned, and earned channels, including webinars, paid social and search, email and nurture, content syndication, and events
• Partner with Product Marketing on messaging and launch tiering so every channel tells one cohesive story
• Execute webinars, content syndication, email and other campaigns at an expert level
• Demonstrate strong executive presence, delivering a regular reporting cadence on leads, SQLs, pipeline, and pipe-to-spend to marketing, product and sales leadership
• Manage campaign budgets and third-party vendor programs, from evaluation and purchase through delivery
• Build AI agents and workflows to speed up campaign planning, production, and reporting, and help the team standardize repeatable plays

Tools and skills named

Words the posting leans on

• campaigns13×
• marketing10×
• product7×
• channels5×
• experience4×
• pipeline4×
• budget3×
• build3×
• integrated campaigns3×
• proven3×
• reporting3×
• webinars3×
• content syndication2×
• create2×
• end2×
• every channel2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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