Manager II, Developer Advocacy

The shape of it

In the posting’s own words

As a Manager II on the Advocacy team, you will lead our Community Advocacy functions. You will manage a team of Developer Advocates responsible for global programs such as Datadog Ambassadors, Champions, and User Groups, as well as opportunities for customer engineers to share their expertise through technical writing, public speaking, and other community contributions. Across these interconnected programs, your team will enable customer engineers to contribute technical knowledge, lead communities, and turn their experiences into compelling content and conference talks for Datadog and third-party channels. This role combines people leadership, program strategy, technical judgment, and cross-functional influence to amplify authentic customer voices, deepen understanding of Datadog and its products, and foster a thriving community of practitioners.

What it asks for · 9

• You are an experienced people manager who has led autonomous technical professionals, coached performance, developed talent, and translated complex goals into achievable plans
• You have experience defining and delivering successful developer advocacy, developer relations, technical community, or a related functions
• You have built or meaningfully contributed to programs that enable external practitioners to participate, contribute, create content, or lead communities at scale
• You have experience helping technical practitioners develop and communicate their stories, including coaching conference speakers or co-developing technically credible talks and content
• You are a former software developer, SRE, or other technical practitioner—or have equivalent technical depth—with the judgment needed to assess technical accuracy and coach effective technical narratives
• You are a thoughtful cross-functional leader who can build alignment, make prioritization decisions, and influence partners across Product, Engineering, Marketing, Events, and customer-facing organizations
• You use both data and community insight to evaluate program effectiveness, identify opportunities, and make decisions about where the team should invest
• You understand how to build trust with technical communities and value authentic practitioner voices over purely promotional messaging
• You are comfortable operating through ambiguity, establishing structure where needed, and evolving programs as Datadog’s products, customers, and technical audiences grow

What the job covers

• Lead and develop a team of Developer Advocates, setting clear expectations, guiding priorities, coaching performance, supporting career growth, and fostering an inclusive, high-performing culture
• Own the strategy, goals, and roadmap for Community Advocacy, translating broader Advocacy and company priorities into focused programs and measurable outcomes
• Guide the continued development of our Ambassador, Champion, and User Group programs, creating clear contributor journeys, expectations, enablement, recognition, and opportunities for customer engineers to increase their impact
• Build repeatable systems that enable customer engineers to contribute technical knowledge, create content, share best practices, and serve as trusted leaders within their communities
• Develop a strong pipeline of customer stories by identifying compelling practitioners and helping them shape authentic, technically credible narratives
• Oversee the support, co-development, and coaching of conference talks by customer engineers—from identifying an idea and developing an abstract through content review, rehearsal, and delivery—for Datadog events, including our flagship user conference, DASH, as well as third-party industry conferences
• Establish measures of success for Community Advocacy, using qualitative and quantitative insights to evaluate program health, contributor engagement, content quality, audience impact, and customer outcomes
• Partner closely with Product, Engineering, Marketing, Events, Customer Success, and regional teams to align priorities, identify opportunities, and scale customer participation across Datadog initiatives
• Ensure insights from Ambassadors, Champions, User Group participants, speakers, and other community members are shared with the appropriate teams inside Datadog, strengthening the connection between our customers and our products
• Balance strategic leadership with selective hands-on contribution, including coaching speakers, reviewing technical content, participating in community programs, and representing Datadog when appropriate

Tools and skills named

Words the posting leans on

• technical15×
• customer13×
• community10×
• programs10×
• content7×
• practitioners7×
• advocacy6×
• developer6×
• conference5×
• customer engineers5×
• products5×
• coaching4×
• communities4×
• lead4×
• user4×
• authentic3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

More open at Datadog

• Accounts Payable AnalystNew York, New York, USA
• AI Research Engineer - Datadog AI Research (DAIR)Paris, France
• AI Research Scientist - Datadog AI Research (DAIR)Paris, France
• AI Research Scientist - Datadog AI Research (DAIR)New York, New York, USA; Pittsburgh, Pennsylvania, USA
• Applied Science InternParis, France
• Associate Customer Success Manager - BostonBoston, Massachusetts, USA