Principal Growth Marketing Manager - SEO/GEO

Datadog · New York, New York, USA; San Francisco, California, USA · Demand Generation · listed September 25, 2026

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The shape of it

Seniority
Manager
Experience asked
10+ years
Where
Hybrid
Stated pay
$143,000 – $190,000 USD
Requirements listed
6
Length
809 words

In the posting’s own words

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What it asks for · 6

  • 10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment
  • Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
  • Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
  • Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
  • Strong understanding and perspective of how traditional search is evolving
  • Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred

What the job covers

  • Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
  • Lead, coach, and develop a high-performing team
  • Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life
  • Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
  • Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
  • Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant
  • Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance
  • Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog

Tools and skills named

Cloud & infra
  • Datadog6×
Models & research
  • LLM2×
Languages
  • SQL
Security & compliance
  • Security
Ways of working
  • Cross-functional

Words the posting leans on

  • content12×
  • experience6×
  • strategy5×
  • drive4×
  • marketing4×
  • create3×
  • discovery3×
  • ecosystems3×
  • growth3×
  • identify3×
  • organic3×
  • technical seo3×
  • traffic3×
  • bring2×
  • content e.g2×
  • defining2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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How this page was made

An automated read of a public job posting, fetched September 25, 2026 and last changed by Datadog on September 25, 2026. Every list above is pulled from the posting’s own sentences — nothing rewritten, nothing added, no judgment about the role or the company. Counts and seniority are read off the text by rule, so they can be wrong where the posting is unusual. The original is the only thing that binds. Openings close without warning; check the source before spending an evening on it.