Product Marketing Manager - Incident Response

The shape of it

In the posting’s own words

As a Product Marketing Manager (PMM) - Incident Response, you will develop go-to-market strategy for new products and features, create the content that enables our sales and partner teams, and touch on all areas of the business while helping move Datadog forward. We give our Product Marketing Managers the opportunity to collaborate, investigate, and idealize how we can gear our product strategy to yield the highest results.

What it asks for · 7

• Experienced in product marketing, go-to-market strategy, or related roles (typically 3+ years) marketing highly technical products
• Comfortable operating in a fast-paced, cross-functional environment with stakeholders across Product Management, Sales, Marketing, and Enablement
• Strong problem solver who can identify gaps, propose solutions, and operationalize them into scalable programs
• Strong written and verbal communicator with experience creating compelling content and delivering presentations
• A proactive self-starter who takes ownership and drives projects from idea to execution
• Able to balance strategic thinking with hands-on execution
• Passionate about technology, with a solid understanding of modern engineering workflows, operational practices, and the tools/ processes teams commonly use to build, operate, and troubleshoot their systems

Also a plus

• Domain expertise in Incident Response, Incident Management, On-Call, Service Management, ITSM, or Observability.
• Experience marketing highly technical products to Developers, SREs, and IT decision-makers.

What the job covers

• Drive the go-to-market strategy for Datadog Incident Response products, such as Incident Management, On-Call, and Incident AI as an expert of your product area.
• Launch new features with compelling messaging and positioning, developing assets such as slide decks, blogs, product demos, webinars, and solution briefs.
• Develop high-impact sales enablement assets (battlecards, pitch decks, demos) grounded in deep market and competitive insights.
• Partner with cross-functional teams to execute campaigns across webinars, paid media, organic channels, and sponsored events.
• Drive customer marketing initiatives including case studies, testimonials, and storytelling that showcase customer value and outcomes.
• Identify new growth opportunities and creative ways to accelerate adoption and expansion of Incident Response products.
• Lead cross-team projects when opportunities arise.

Tools and skills named

Words the posting leans on

• product12×
• incident11×
• marketing7×
• incident response5×
• management4×
• drive3×
• go-to-market strategy3×
• product marketing3×
• sales3×
• solution3×
• value3×
• area2×
• assets2×
• brings2×
• build2×
• compelling2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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