Social Media Lead, Developer Audience

The shape of it

In the posting’s own words

We're hiring someone to build our developer audience the way the best consumer brands build audiences, with a real voice, a point of view, and the speed to act on both. You'll own where and how we show up in the places developers actually spend time, run our developer social channels, expand into new ones, and build the tooling and measurement behind it.

What it asks for · 9

• You've grown an audience from a small number to a large one
• You can point to outcomes your content moved, not just reach
• You're a strong writer with a distinctive voice, and you know the difference between writing about an audience and writing for one
• You have opinions about formats, platforms, and pacing, and you change them when the algorithms demand it
• You know what ships now and what needs a second set of eyes
• You're a vibe poster (or coder) and you know how to build hype
• You're comfortable with tools and automation, and you'd rather build a workflow than repeat a task
• You distrust vanity metrics
• Your writing doesn't get scrolled past

What the job covers

• Own the voice, editorial standard, and publishing cadence for Datadog's developer channels (@datadogdevs on X, Datadog Developers on LinkedIn)
• Treat replies as a primary surface. The best accounts win in the mentions, not the feed
• Expand into the places developers actually spend time: Reddit, YouTube, Discord, Bluesky, dev.to, Hacker News, and whatever you make the case for. Always openly as Datadog — developers catch anything else immediately, and you only get caught once
• Turn shipped engineering work into things people want to read and watch. Releases, changelogs, war stories, the occasional postmortem that deserves a wider audience
• Build the attribution model connecting what you publish to trials and signups. Nobody is handing you this one
• Run real experiments: a hypothesis, a readout, and the willingness to kill something publicly when it doesn't work
• Lead the developer content engine around events
• Get other people posting — Datadog engineers under their own names, and developers outside the company who already like us and could use the support
• Track what developers are saying about us and our competitors, and route it back to product and growth

Tools and skills named

Words the posting leans on

• developers11×
• audience8×
• build7×
• growth4×
• product4×
• engineering3×
• get3×
• know3×
• voice3×
• writing3×
• actually spend2×
• benefits2×
• channels2×
• compensation2×
• consumer2×
• content2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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