APAC GTM Enablement Lead

Anthropic · Sydney, Australia · Sales · listed September 21, 2026

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The shape of it

Seniority

Senior

Where

Hybrid

Requirements listed

Length

1,220 words

In the posting’s own words

As Enablement Lead, you will be hands-on in getting the APAC field ready: onboarding, ongoing skill development, manager coaching support and launch readiness, across GTM functions, not just sales. You will spend most of your time in the room, running sessions, building programmes and working directly with sellers and managers, in the time zones and languages where customer conversations happen.

What it asks for · 10

8+ years in GTM enablement, sales productivity or similar roles, including experience leading or running enablement programmes
Experience delivering GTM enablement in APAC, ideally across more than one of the region’s markets
Experience influencing beyond your own team or region, such as a programme adopted elsewhere or a senior stakeholder whose decision you changed
Hands-on track record designing and running practice-first enablement, measured by changes in field behaviour
A working understanding of how adults learn, and comfort helping experienced sellers unlearn pre-AI habits
Creativity with AI in your craft: personalised practice, real-deal scenarios and fast feedback rather than more content
Experience owning programmes end to end, from design through delivery and measurement
Experience enabling a field across languages and cultures, and knowing what breaks when English-first content ships as-is
Comfort working with sales leaders as a peer, including pipeline reviews, deal inspection and forecast conversations
Good judgement on when to adapt global programmes and when to adopt them as-is

Also a plus

Have held both a global and an APAC enablement role
Have run enablement delivered across multiple APAC markets
Have helped build or scale an enablement function
Have carried a quota or led sellers earlier in their career
Have enablement experience in AI, developer platforms or technical products sold to both executives and builders
Have built manager or coaching programmes, not just individual-contributor enablement

What the job covers

Set up the APAC enablement rhythm: in-region onboarding cohorts, live practice-based sessions in APAC time zones, and a feedback loop into the global programme
Adapt the international portfolio for APAC, where content for several markets needs to be written and translated ahead of delivery
Personally design and facilitate deal walkthroughs, role-plays and customer-conversation rehearsal, favouring practice over presentation
Partner with regional GTM leaders to build a coaching standard that scales as the manager layer grows
Own launch readiness for the region, so that when a new model or product ships, the APAC field is certified and conversation-ready in the same week cycle as everyone else
Build the measurement habit: track what the field does differently afterwards, not content shipped or attendance

Tools and skills named

Go to market

Go-to-market5×
Quota

Ways of working

Mentorship3×

Words the posting leans on

enablement14×
apac11×
programmes8×
field7×
global7×
experience6×
region6×
build5×
content5×
gtm4×
international4×
manager4×
markets4×
practice4×
sellers4×
adapt3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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